Business Initiative Goldman Sachs - 1293 Words

GOLDMAN SACHS ABSTRACT Communications plan to help Goldman Sachs reach goal of helping 10,000 small businesses increase their revenue and change their local economies. SHAYNA JAMISON PSPR 6202 Goldman Sachs 10,000 Small Businesses Goldman Sachs 10,000 Small Business Initiative is an investment to help entrepreneurs across the country to create jobs and opportunity by providing access to capital, business support, and education. The initiative is supported by Goldman Sachs and the Goldman Sachs Foundation. Thus far, 27 cities within the United States are participating in this initiative which include Atlanta, Boston, Chicago, Cleveland, Dallas/Fort Worth, Detroit, Houston, Miami, Los Angeles, New Orleans, Salt Lake City, and New†¦show more content†¦Americans believed Goldman Sachs, along with other institutions were part of the demise of the U.S. economy. Spreading more awareness about this initiative can help with the need to change the perception of the bank. Continuing coverage of this initiative should be priority. Thus far, the 10,000 initiative has had conferences and meetings at Bloomberg. Being that Bloomberg is such a big media giant, especially for finance content, the media giant should consider doing a special about small businesses and how Goldman Sachs is realizing the dreams of entrepreneurs across the country. Information on Goldman Sachs 10,000 Small Businesses can be found at: http://www.goldmansachs.com/citizenship/10000-small-businesses/US/ Goal of PR Plan for 10,000 Small Businesses To help increase awareness of the Goldman Sachs 10,000 Small Businesses Initiative. Create campaign to help initiative attract 4,500 quality small businesses to reach 10,000 goal. Maximize existing and expand social media accounts, which includes Twitter, YouTube, and Instagram. Expand campaign to additional markets to help boost the local economies. Small Businesses in America According to the SBA, 54% of all sales come from the 28 million small business in the United States. Since 1970, 55% of all jobs have been created by small businesses. 40% of all retail sales and employment for 8 million people are due to the 600,000 small businesses that are franchised. 30-50% of all commercial space